Who Will Lead? Spartans Will.

Around the same time Michigan State rolled out it's new "Spartans Will" campaign, it also launched a masters degree in leadership online. We were asked to adapt the on-campus campaign to the online degree offering. Alumni were used to highlight the success of graduates holding this degree.

Around the same time Michigan State rolled out it's new "Spartans Will" campaign, it also launched a masters degree in leadership online. We were asked to adapt the on-campus campaign to the online degree offering. Alumni were used to highlight the success of graduates holding this degree.

Responsible for art direction.