Guidance in Unexpected Places

We were tasked with creating a brand campaign for New England College – a small liberal arts college in Henneker, New Hampshire – to bring awareness to the school and their online programs. NEC had recently partnered with Bisk to begin to bring their degrees to a larger audience online. We chose to focus on the imagery of the weathervane atop NEC’s largest building, as something that’s inherently “New England,” and which perfectly represents the guidance and support that they offer.

The project was ultimately successful, as it performed very well in the market place, helped to win much more business from NEC and was awarded a silver ADDY from AAF Tampa Bay.

Responsible for creative concepting, design and art direction.