Florida Institute of Technology, an elite research institution, required a brand update for its online presence and programs, which carry the prestige of the university but are more inclusive in their admittance.

The internal positioning we created was “Elevate,” representing the impact that the university has on the lives of its students and the global community, as well as a nod to its historical ties with Nasa.

The initial external campaign developed to represent the new brand position was #ourgradsare, in which we could tell the story of the heights which Florida Tech’s graduates have achieved, while letting other alumni and students participate in the dialogue.

Responsible for creative concept, design and art direction.